Matching Digital Colour to Paint
Choosing paint colour from a digital image might not be the most accurate way to decide a purchase for your decorating. The reason is because digital colour is not the same as print colour.
RGB versus CMYK
RGB refers to the primary colors of light, Red, Green and Blue, that are used in monitors, television screens, digital cameras and scanners. CMYK refers to the primary colors of pigment: Cyan, Magenta, Yellow, and Black. These are the inks used on the press in "4-color process printing", commonly referred to as "full color printing" or "four color printing". The combination of RGB light creates white, while the combination of CMYK inks creates black.
Print versus Digital
Print uses CMYK to produce colour, and digital images use RBG. Therefore their colour systems are opposite and it is physically impossible for the printing press to exactly reproduce colors as we see them on our monitors.
CCIA help you choose the right colour
CCIA produce colour cards and colour chips using their own unique technology to reproduce the paint colour exactly.
Our product range of colour chips and colour cards therefore play a vital role in representing colour accurately, so that you as an end customer can know the colour represents the end product - our colour you see on the card will look like the colour you will buy and paint with.
We pride ourselves on our 99% accuracy rate; what you see is what you will get.
So next time you reference a digital photo for your dream decorating colour scheme, remember to double check the colour on a professional paint colour chart to make sure it will be the colour you wanted.