Innovation and Research
Innovation
The CCIA innovation team began in 2020 with the sole purpose of servicing our clients with new and exhilarating ways to view colour. This had the added benefit of better leveraging the innovative culture at CCIA.
There is a science to the way we view colour. Our innovation team captures that science for you, so we can develop a profile that would revolutionise how your customer views colour.
Exciting products such as ColorTac; a peel and stick sample, that gets rid of the messy paint pots and uses an environmentally friendly way to view colour. Or AlumiCoat; a recycled aluminium product that accurately portrays colour in a Fandeck or Swatch. The innovation team is not only full of great ideas such as these, but the people to make those ideas come to life, with over 50 years of experience behind them.
Have a colour challenge that you are struggling with? Let us solve it for you.
Market Research
Due to our global footprint, when choosing colour, we are able to offer advice about consumer behaviour from around the world. We conduct research projects periodically as to what consumers and specifiers want and use as colour tools when choosing colour.
With over 40 years’ experience, we have seen what works and what does not, and what the latest trends are.
We work with you in building a strategy to market your colour and products.
Brand Standards
Colour consistency is imperative for your brand. Brand identity and brand integrity often rely on the use of perfectly accurate colour standards.
Colour interpretation starts with establishing the correct colour standards to manage your corporate and brand identities. As part of CCIA's service, we act as custodians of the colour standards for various multi-national brands.
This service includes brand research for the evaluation of colours, production of physical colour standards for various brands and on-site audits of the production processes to ensure consistent colour quality.